Fanbasedfanbased

Artists & brands. Louder together.

Where brands & artists meet.

Data-driven artist and brand partnerships, matching across demographics, interests, geography - plus vibe, aesthetic, and cultural fit.

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Who it's for

Brands

Find artists whose audiences are already your target customer

Artists

Partner with brands your fans already want to hear from

How it works

From brief to shortlist in minutes.

Brands define the campaign and ideal audience. The Fanbased system scores, matches and ranks artists using verified fanbase data and our artist vibe analysis.

  1. 1

    Set the brief

    Upload the target demographic, regions, market positioning, partnership details and brand aesthetic.

  2. 2

    We score the overlap

    Our system sifts through audience metrics, and across dimensions like interests and emotional tone.

  3. 3

    Get a ranked shortlist

    We deliver a shortlist of the most aligned matches, with a score and the reasons behind it.

Campaign brief

Sunglasses Launch

Market position
Premium
Primary age
18–24
Gender split
50/50
Target markets
GB, US, FR

Brand tone

ConfidentRefinedCreativeUnderstatedCulturally relevant

Ranked artist matches

Showing 4 of 10

  1. 1KR

    Kojey Radical

    Top match

    Strong female GB alignment

    Female 29%GB 93%Vibe: Bold

    88.4%

    Match score

  2. 2O+

    Omar+

    Strong female GB alignment

    Female 32%GB 94%Vibe: Elegant

    88.4%

    Match score

  3. 3KN

    Knucks

    Strong male GB alignment

    Male 39%GB 96%Vibe: Urban

    87.9%

    Match score

  4. 4RB

    RUBII

    Strong female GB alignment

    Female 29%GB 73%

    86.7%

    Match score

Beyond demographics. We match on meaning.

Demographic overlap isn't enough if the brand clashes with the artist's identity.

For all brand and product briefs - from lifestyle brands to beverages, from tech companies to fashion collabs - Fanbased evaluates qualitative signals such as vibe, emotional tone, and cultural alignment, and combines these inputs with fan data to create more successful matches.

  • Vibe and emotional tone alignment
  • Visual language and aesthetic fit
  • Cultural credibility

Brand vs Artist Vibes

Real output from the Fanbased matching engine

CampaignArtist
Energetic70 / 80
Elegant80 / 75
Bold85 / 85
Urban75 / 90
Global90 / 75

Built on verified audience data

Listeners & followersAudience demographicsEngagement & reachViews & subscribersCareer analytics

Early access

Find your next partnership.

We're in active development. Leave your details and we'll get you in early.

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